Pitcher, a Zürich, Switzerland-based provider of a sales enablement platform for enterprise companies, received an investment from Crest Rock Partners.
The amount of the deal was not disclosed.
The company intends to use the funds to accelerate product innovation, enhance its platform, artificial intelligence, data-driven analytics, and the partner network.
Founded in 2011 by Mert Yentur, Pitcher is a provider of a sales enablement platform for effective customer engagement and sales efficiency, which leverages dynamic digital tools, personalized content, and a simplified user experience to drive value for customers. Its omnichannel end-to-end unified sales enablement platform for enterprises reduces complexity and increases ROI while empowering sales and marketing teams with a suite of fully integrated features and functionality. Launched in 2011, the platform is deployed in over 140 countries, with Fortune 500 companies across the life sciences, consumer goods, manufacturing, and financial services verticals using Pitcher to drive customer engagement and commercial excellence.
The company also has offices around Europe, the Americas, and Asia.